Smart Fit opens its first gym in Venezuela

Smart Fit is opening its first gym in Venezuela on Monday, September 28. With this addition, following its recent launch in Morocco, the Brazilian fitness chain expands its footprint to 17 countries.

Across Latin America, the group operates in Brazil, Venezuela, Mexico, Argentina, Chile, Colombia, Costa Rica, Paraguay, Peru, Panama, Uruguay, El Salvador, Ecuador, Guatemala, the Dominican Republic, and Honduras. Valued at approximately 13 billion Brazilian reais, the group closed March with 2,113 gyms, representing a 20% growth over one year.

The opening comes seven months after CEO Diego Corona took leadership of the company, succeeding his father Edgar Corona on March 2. The group is testing the African market with two locations in Morocco and maintains a pipeline of up to 10 stores there. Diego Corona noted that markets like the United States and Europe are not current expansion priorities due to market saturation and high real estate costs, while the company looks toward Southeast Asia and potentially India.

Smart Fit also continues to grow via TotalPass, a corporate subscription service created in 2019. TotalPass currently serves more than 2 million clients across almost 2,000 Brazilian cities.