Tesla prepares its first store in Argentina

Tesla is advancing plans to launch commercial operations in Argentina. According to reports circulating in the automotive sector, the electric carmaker plans to open its first local store on Avenida del Libertador in the Núñez neighborhood of Buenos Aires. The opening could take place in October, although the company has not yet made an official announcement confirming the site or the date.

The company has already registered a corporate entity in Argentina and appointed Joaquín Lizarralde, a former executive at Kavak and RDA Mobility, as head of its Argentine operations. Tesla also started hiring for sales, vehicle delivery, and technical service roles. A recent job listing for a sales Tesla Advisor in Munro, Vicente López, had previously signaled its expansion into northern Buenos Aires.

To support vehicle arrivals, Tesla signed a memorandum of understanding with state-controlled energy company YPF. The agreement explores opportunities in fast charging and energy storage, covering an initial phase with chargers across 17 service stations located mainly in the Buenos Aires metropolitan area, with potential expansion to other corridors.

Vehicle models and local pricing remain unconfirmed as vehicle homologation, import sourcing, and sales policies are finalized. In nearby Uruguay, its fourth Latin American market alongside Mexico, Chile, and Colombia, Tesla launched the Model 3 starting at $32,000 and the Model Y at $36,500. The Argentine expansion follows a September 7 meeting between Tesla executives and President Javier Milei at the Casa Rosada.