Snap Launches Event Planning Feature Snapchat Plans

Snap fell 0.28% intraday on 10 September after releasing Snapchat Plans. The toolset allows users to organize gatherings, send invitations, and track responses directly within the app.

The new feature supports invite-only groups of up to 200 people. User profiles now feature a My Plans section to monitor upcoming commitments. According to Snap, about a third of young US users already arrange meet-ups through existing chats and messages.

The release comes as competitors Meta Platforms, Google's YouTube, and TikTok face nationwide lawsuits alleging they engineered addictive apps for young audiences. Snap is distinguishing its service from traditional social networks. Evan Spiegel, CEO of Snap, wrote in an annual letter that TikTok relies on trends and Meta on scale, while Snapchat focuses on authentic connections, capturing photos, and showing up in person.

Snap is expanding its product lineup beyond advertising. The company will begin selling Specs, its augmented reality glasses, on 16 September for $2,195. Subscription services such as Snapchat+ and paid Memories storage have also diversified its revenue, supporting an upbeat financial forecast issued last month.