Heidi O'Neill takes over as the retailer deals with slowing sales and tariff risks.
Lululemon Athletica named Heidi O'Neill as its new CEO on 8 September. The stock rose roughly 2% following the announcement, but the shares remain down around 52% this year and about 76% over the past five years.
The former Nike executive takes leadership as growth cools across major markets. Sales have slowed in the United States and China, while product missteps and rising competition from established athletic brands and newer rivals weigh on consumer demand.
Potential tariffs present an additional challenge because Lululemon manufactures the vast majority of its apparel in Asia. The executive transition also follows a public dispute with company founder Chip Wilson, who pushed for sweeping changes to the board and management before agreeing to step aside to give O'Neill time to lead a turnaround.
Share prices can rise and fall. Past performance does not guarantee future results. This article is news, not investment advice.
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